Brand Identity Design

I have helped dozens of brands craft stand-out visual identities. I’ve done work for small businesses, churches, events, non-profits, and more.

A strategic visual identity reflects your brand’s true value and help you stand out in a crowded market. My approach to branding is grounded in an understanding of both the artistry and strategy behind design. With every project, my goal is to visually communicate your brand in a way that resonates and converts. I help brands get consistent, attract their kind of people, and stand out from competitors.

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process.

Discovery +
Foundation

We begin by identifying your goals and project timeline. I follow up with a custom project proposal and outline of deliverables, overall investment, and a detailed service agreement.

Development

This stage includes researching, brainstorming, and sketching. I explore options for the logo suite, typefaces, and colors to create a beautiful, strategic, and cohesive concept for your brand.

Brand Presentation

After developing the logo concept(s), I present to you in real time, usually virtually. Here, I demonstrate the overall brand vision, expanding from the logo into colors, typography, and overall look and feel.

Fine Tuning

At this point, we work together to make revisions until the brand identity is approved, before I create the rest of the collateral material outlined in the proposal.

Brand Guide + Launch

Once you’ve approved the final designs, I provide a Brand Guide and all files requested as final deliverables. Then you do the fun part and launch the brand new look.

Branding Project Investment

Since every project I take on is different, we’ll discuss your specific needs and create a customized proposal. Although investment varies depending on overall complexity and deliverables, most clients end up somewhere in the $2-7k range.

I’m happy to offer payment plan options that make the process more accessible, because brand identity is such an important investment and I take that seriously.

Also, remember that you don’t have to do it all right away. I have an ongoing relationship with most of my clients and work on collateral materials and other projects on an as needed basis. Start from where you are now, and grow from there.