Brand Identity

Whether you're launching a new business or rebranding an existing one, create a cohesive brand identity that reflects your brand's essence and resonates with your audience.

One of the best parts of my job is seeing a brand grow. Something that begins with just logo design and identity guidelines can grow to include business cards, brochures, and more.

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process.

Discovery +
Foundation

We begin by identifying your goals and project timeline. I follow up with a custom project proposal and outline of deliverables, overall investment, and a detailed service agreement.

Development

This stage includes researching, brainstorming, and sketching. I explore options for the logo suite, typefaces, and colors to create a beautiful, strategic, and cohesive concept for your brand.

Brand Presentation

After developing the logo concept(s), I present to you in real time, usually virtually. Here, I demonstrate the overall brand vision, expanding from the logo into colors, typography, and overall look and feel.

Fine Tuning

At this point, we work together to make revisions until the brand identity is approved, before I create the rest of the collateral material outlined in the proposal.

Brand Guide + Launch

Once you’ve approved the final designs, I provide a Brand Guide and all files requested as final deliverables. Then you do the fun part and launch the brand new look.

Take a peek at some recent projects

Branding Project Investment

Since every project I take on is different, we’ll discuss your specific needs and create a customized proposal. Although investment varies depending on overall complexity and deliverables, most clients end up somewhere in the $2-7k range.

I’m happy to offer payment plan options that make the process more accessible, because brand identity is such an important investment and I take that seriously.

Also, remember that you don’t have to do it all right away. I have an ongoing relationship with most of my clients and work on collateral materials and other projects on an as needed basis. Start from where you are now, and grow from there.